Reducing plastic from our daily lives has become a top priority for us in 2020.

We believe we’re entering an era where alternative materials will finally replace plastics completely. Until then, it’s time to raise awereness on the importance to cut plastics from our routines.

First of all, it’s essential to reduce the use of single-use plastics, which only leads us to a lifestyle constantly linked to endless consumption and constant waste.
 

■ Use reusable containers made with sustainable materials to drink coffee or water.

Though they are made largely of paper, disposable coffee cups are lined with plastic polyethylene, which is tightly bonded to the paper making the cups waterproof and therefore able to contain liquid. If you add the fact they are contaminated with drink, it is safe to say disposable coffee cups are not an easy item to recycle at all.

In the last few years, the habit of taking coffee away has become a trend and a pre-work must for some. Although we love coffee, we think it's necessary to cut off disposable cups and some studies warn on that:
Not only is each paper cup manufactured responsible for 0.24 pounds of CO2 emissions, but also the impact of an individual purchasing a disposable cup every day is about 23 pounds of waste per year.

The same phenomena applies to bottled water. While nearly all plastic bottles are recyclable, a huge proportion ends up in landfill or worse still out at sea where 10% of all plastic bottles are said to end up creating ecological problems, as well as unsightly pollution.

Some brands, like Kinto or Ecoffee Cup, offer sustainable and well-designed items that can replace plastic bottles and coffee cups, and you can find them on our store.


■ Use items made of durable materials instead of plastics on your daily care routine.

With our daily care routines, specially our shaving routines, we produce - sometimes without even realizing it - a lot of waste. It is estimated that each year around 2 billion razors ending up in landfill, producing about one million pounds of plastic waste.

To tackle this growing problem, there is an easy solution, which takes us back to old, more sustainable times. The simpler alternative are non-disposables, durable razors,typically made out of steel or a chromed zinc alloy. They last incredibly longer, and in case of breakage it can be fixed.


■ Eliminate unnecessary one-use items such as plastic straws & find eco-friendly alternatives for them.

There are ubiquitous plastic items we are used to see on a daily basis that are clearly dispensable. One example of them are plastic straws. One study published earlier in 2019 estimated as many as 8.3 billion plastic straws pollute the world's beaches, and some enterprises and countries have already taken responsability for it and started to ban it. Nowadays, there are lots of material alternatives for them: paper, bamboo, glass, titanium... so there's no need to keep producing or using them.

Eliminating plastics is not only a way of  reducing waste, but also a step in the process of changing a way of life based on consumption, in our journey towards sustainability.